Colin Battrick - Retail Operations and Commercial
Colin’s retail career
spans over 25years, with J. Sainsbury and Co-Operatives. Rising rapidly through
Operational Management including new store developments into a variety of Head
Office responsibilities including Specialist Training, Merchandising, Category
Management, Buying and Marketing. As a qualified trainer he has the
ability to be able to communicate at all levels and feels equally at home on the
shop floor finding practical solutions as he does presenting trading strategies
at Board level.
In his role as Head of Category Planning, Colin introduced computerised planogram systems across all categories and stores types within a two year target. He also planned new store design and layouts and played a major role in repositioning and refurbishment programs. In the commercial arena as key negotiator, Colin has managed many product categories. His broad experience and expertise offers the flexibility of full project management, including a full and rounded knowledge of retailing with modern processes and systems.