At Sainsburys he created the Houseware Buying Group with 35 staff, and was heavily involved in the development of housewares own branding, creating thousands of new products. He introduced new product sectors to Sainsburys including Newspapers, Magazines, books, Entertainment, Electrical & Lighting Accessories, Stationary and Seasonal Ranges.

Under his control the number of petrol stations at Sainsburys increased from 18 to 125 with a turnover in excess of £500m. He introduced Credit Card trading to the forecourt and moved the company into direct market trading.