In her career, she has been the key for many companies to succeed in their marketing efforts. Probably the most well known one is Safeway, where she developed and launched their loyalty card nationally together with the marketing strategies for the different customer segments.

Debbie’s use of data is second to none, and can allow personalised communication and promotions, as well as rigorous analysis and learning.

Debbie also works in other related areas such as new store launches and location planning and she has retail operations experience.