One of the most important aspect of retailing (aside from ensuring the doors are open and you are able to take money!) is ensuring the product offering has a good match to both what your customer wants and what the customer expects from your brand. Michele has 20 years experience in creating the right offer and ensuring it is communicated effectively to customers.

Michele has been responsible for developing business strategies to re-position retail and consumer brands for retailers such as Liberty, M&S, Tesco and Kingfisher, controlling that brand commercial teams with a range or skills deliver the product ranges in categories as diverse as gardening, dairy provision and luxury goods that match with the expectations of customers.

Michele’s experience in leading initiatives to deal direct with manufacturers overseas is extremely valuable experience for retail and branded clients.