Peter Kelly - Management
Information
Peter is a versatile international business
manager with a comprehensive command of management information systems in retail
and blue-chip organisations. He started his working career in advertising
and moved to Tesco where he was Director of the Management Information
Department and later Trading Director for their Entertainment and Leisure division. He then moved to IBM, as the group’s pan-European grocery retail
expert; responsible for business consulting and solution developments including
Category Management and Customer Loyalty.
More recently he was the Managing Director
of Inter•Act Europe, supplier of Loyalty Marketing solutions to Boots and
Sainsbury’s. After stemming losses and successfully turning the company around,
Peter sold the business on behalf of its US parent company. Peter’s wealth of experience in both
customer facing and internal knowledge management solutions is a valuable
addition to the Retail Innovations Team.